My dear readers, gaaah, it’s been a long time.
It’s been a long time since I’ve sat down in front of my computer to write to you, and I’ve missed you! I think after all these years, I needed a real break. So, I decided to stop writing completely. I’ll explain why and how in another post later this week.
For now, I want to talk to you about Atelier Doré and our values. For me, writing to you here is one of the anchors in my life. It’s the place I come back to, always. It’s the sacred space where I don’t let anything influence me, where I feel completely free to share.
Over time, as my personal blog transformed into the online magazine you are reading today, one of the things that’s been the most important to me is our values.
At its core, Atelier Doré holds all of the values that are meaningful to me.
And the more the world changes, the more these values seem essential to me – like a lighthouse in the dark.
That’s why we wanted to make our values the theme for September.
And that’s why today, I want to talk to you on behalf of the entire Atelier team.
We don’t throw our values in your faces, and that’s a deliberate choice – in a world that’s constantly loud, we want to continue to be a space where you can breathe. But it’s also good sometimes to remind ourselves…
We are feminists by definition.
We started talking about women at work at a time when the press was all about it-girls and superstars. I was quite tired of reading interviews with actresses talking about their films (“never mention your private life!”) in magazines. I don’t make films, so I don’t care much about that – can we talk about other types of careers for one second?
But at the same time, I never wanted to glorify the “career woman” either. When the Girlboss moment came, it was like suddenly if you were a woman without a shiny career, you had failed. Such nonsense!!! And such a misplacement of values.
That’s why we’ve always wanted to also celebrate women with quieter lives, those who choose to take care of their children (yes, that can be a wonderful choice) or those who don’t have children and just decide to do whatever they like.
Stop letting people make us feel guilty. For me, that’s where our power lies.
We are naturally inclusive.
You’ll never see expressions like “plus size” on our site. We photograph all sorts of bodies, but we don’t make a big show of it. Never. To the point where people often tell me that on Atelier Doré, we only photograph “beautiful” people – and I totally agree, because to me, everyone is beautiful. Photographed well, with love, everyone is beautiful, and I hope we are subtly passing that message along to each one of you. We are all beautiful, absolutely.
Despite all of that, we are aware that some of us continue to be under-represented. Young, white, thin women are the most visible everywhere we look, so on that subject – we are enthusiastically making progress in that area, trying our best to include our sisters of all colors and ages without making them feel used or objectified.
We don’t forget what’s most important.
And that’s our impact on planet Earth. And here again, it’s a matter of balance.
Fashion, which we love so much, is one of the biggest polluters of our environment. Sunscreen, which we recommend all the time, is destroying coral reefs and putting our ecosystem out of balance. And that’s just one small part of the ecological disaster that’s taking place right now.
We’ve always celebrated clothing that you can keep for a lifetime and the idea of consuming less by choosing better. I’ve been wearing the same Rondini sandals for ten years! We’ve always celebrated brands that are dedicated to having a positive impact without sacrificing our love for beauty and aesthetics.
Here again, we want to be mindful about our approach without putting the blame on anyone. There’s nothing more depressing than a publication that tries to be something it’s not.
So, while we are dedicated to becoming women who are more educated and more aware each day, my best advice is to subscribe to National Geographic, watch the documentary “Tomorrow,” and find resources that will help you to educate yourself and educate others, as well.
We reclaim the right to be slow.
Just because everyone seems to be running after more time, more money and more followers, doesn’t mean we have to. While other online publications are talking about the Kardashians (for more clicks) we’d rather tell you about a beautiful “Unknown” person who inspires us. At a time when everyone seems to be posting fifty times a day (to get more ad revenue) we take a day off when it seems appropriate. At a time when we’re told we need to have an online presence on every possible platform (to seem modern) we choose to do a little less, in hopes of doing it a little better.
That way we can communicate what really matters to us. And know we have the right to breathe, to not do things, to not be things, to close the door, to soften and relax a little. We can do good work without getting caught up in the race.
For this, all you have to do is be clear and comfortable in your values.
And the right to make mistakes, and even have regrets.
Hey, now. Calm down. Nobody’s perfect :)
We like beauty, harmony, and love superficial things with all our hearts… And we’re proud of that.
My sisters, never let anyone tell you what’s important in life. Anything that makes you feel alive is important, whether it’s a pair of Balenciaga shoes, a trip to the other side of the world with us in Chile, or a book so good you finish it in one night…
Similarly, anything that hurts us is important too. Let’s never let the abuse of power go unchecked, whatever form it takes. Let’s listen to ourselves, listen to each other and support each other.
And again, not let people make us feel guilty about saying no – or wanting more.
We alone have the power to define what is important and what matters.
What’s really at the heart of Atelier Doré is humor.
Because humor can rescue us from anything. Because humor is what helped me through years of the front row wondering what I was doing there and laughing about it with you. Because, come visit the Atelier and I promise you’ll hear at least one explosion of laughter.
Because laughter is in the moment and the moment – that’s all that counts in life.
And because not taking ourselves too seriously is the greatest proof of intelligence.
Because humor is one of the secrets to grace.
Because knowing who you are, without making a big deal of it, is the way and the secret.
Translated by Andrea Perdue