April Gargiulo is the founder of the skincare brand Vintner’s Daughter. Launched with just a single product, the Active Botanical Serum, they spawned a following that can only be described as cultish. Recently (after years of development) they launched their second product, an Active Treatment Essence. While we were in San Francisco last month, we caught up with April to ask her a few questions about her style and her beauty routine!
I have received so many questions for this creativity. Reading all of them and trying to structure my thoughts, I thought about these ten rules which I think cover most of the subjects you asked me about, and might help give you a solid backbone as you start on your path. If you need more, I can get specific…
In the meantime, tell me what you think about this ;)
Every few months during my mom’s childhood, she and my grandmother would pile into my grandfather’s cadillac and drive an hour to visit I.Magnin, a now defunct luxury department store in Los Angeles. My mom still wistfully recalls I.Magnin when referencing department stores. I never understood how one could attribute such longing to a brick and mortar store (yes, I’m on the cusp of millennialism), but after stepping into Forty Five Ten at Hudson Yards, I get it.