We wanted to take a different look at New York Fashion Week this season, so we asked our friend Paul if we could follow him around for a day! He’s Head of Events at Brachfeld New York, a luxury production company with offices here and in LA and Paris. So, he works on some amazing shows and presentations.
He really has to see every detail come together, taking what the designers envision for their show and making it reality. It’s one of the craziest jobs in fashion! Here is what a day at fashion week is like for him…
The creative aspects of my job are my favorite… when I have to develop quick and creative solutions to issues that I could never have predicted. It’s great to have your instincts tested like that.
I love the variation of the people I work with – and the roles that I perform. There aren’t many other jobs where you get to see such a cross section of the industry.
My uniform on set is general all black and serious shoes – it’s a simple way to signal that I mean business.
So much goes into fashion week, and people invest so much time and effort into it that it’s only natural that emotions can run high and tempers can wear thin . It’s all about postponing the panic, and keeping a level head.
I love the 5 or 10 seconds between when the lights cut, the music begins, and the first model enters the runway. It’s in those few seconds that the dream takes shape , and all of that work and time and effort becomes real . It is usually right then that I remember why I do what I do.
My best tips for surviving fashion week? Green juice, coffee, and a smile.