It’s pre-fall!! Okay, so maybe it’s actually winter in New York (snowing today!) but it’s now that the pre-fall collections debut.
Though it’s the collection that quietly drops in the interlude between fashion weeks, pre-fall is super important. The transitional pieces are money makers for designers, as they’re in stores for longer (or so my secret sources tell me..). And this means there’s a big difference in how the collection is released.
It’s always more intimate… rather than the drama of a runway show, it’s usually a quiet presentation to a small crowd. It’s so special because you feel like you really get to know the collection.
The other day, we went to the Altuzarra pre-fall preview, which was super cool… the designer, Joseph Altuzarra personally introduced each look. His collection was military-inspired and he pointed out every unique detail. What I loved most was that you could hear from him the thought — and sweat and tears — that had gone into the making of each piece. Here are some photos from the presentation…
Do you like the big runway shows or would you prefer something more personal, like an intimate presentation?