Each season, it’s the event. The morning before the Chanel show, we’re all excited to see what Karl has to offer. You know, since the unforgettable “supermarket show” that marked a true step, Chanel shows have become entertainment as much as they are fashion. Chanel really understands that, today, if you want to be seen and remembered, your audience has to live a real experience.
That is why it was such a great idea to have opened, for a few hours, the Brasserie Gabrielle at the Grand Palais. More than just coming to sit down at a show, you were served a (real) café, by the (real and always so adorable) Baptiste Giabiconi. After the show, the models remained in the decor, blurring even further the lines between show and real life. You could talk to Kendall Jenner (okay, so she looked a little bit worried, but she dealt very well with the situation), and Cara was making jokes at the bar.
Be a part of the party, it’s another way to make luxury accessible to everyone. Luxury that’s not at all what it used to be; it’s even more fascinating than it used to be. Bravo, Chanel.