We can be addicted to many things (chocolate, wine, cigarettes, that terrible reality TV show that’s mostly about fighting)… but did you ever think we might become addicted to comfort?
I don’t mean the comforts of home. Although being able to watch pretty much whatever you want on a laptop from your bed is pretty comfortable… I’m talking about the current anomaly we are all part of here at the studio – this state of compulsive engagement in comfort by means of sneakers!
Unlike the aforementioned addictions, this isn’t really bad for you, albeit maybe for your wallet. Isn’t it funny though how culture can become so immersed in footwear that is NOT traditionally an everyday shoe past the age of 18? When you were wearing tennis shoes to school, well, because you had PE or recess or liked skateboarding…..
The days of ladies who worked in offices changing into Reeboks with their nylons to go for a quick speed-walk at lunch are things of the past. These days, you can find just about every type of job allowing sneakers at work – even guys in suits…. yes, OKAY, they are more than likely either nearing geriatric aide or some dashingly cool dude wearing Common Projects! But, nonetheless, it counts.
The truth is: sneakers have kind of become the coolest shoe in fashion. It’s something everyone can wear, everyone can afford, AND can be worn with everything.
Have we been propelled into a world where the comfort of sneaker culture is disguising our pure laziness to be proper? Are we all too casually cool? Can’t be sure, but I know for certain that the whole team at the studio are sneaker freaks….
The kind of comfort we’re addicted to comes in many variations: lo-top, high-top, striped, embellished, a 70s classic…. May it be strictly for the “like walking on air” factor or purely style, comfort comes in many forms. Here are our comfort picks – the studio’s favorite sneakers!
So, is it comfort, design or quality you look for first in a sneaker?