I’m writing to you feeling almost refreshed after coming back from Costa Rica, and ready to take back the reins of my life, even though they’ve never really been in my hands (I don’t think).
I didn’t do much in Costa Rica. I needed some time to relax and reflect. It’s really interesting to totally change the way you work for a whole year, which is what I did to make room for writing my book.
You develop a kind of never-ending FOMO, but it also helps you to get some perspective.
A blog is an enormous amount of work (I’m not complaining, I love it!!!) and it never stops.
In nine years (yes, the blog will be 9 years old in July!!!) (I can’t even tell you how big of a party we’ll throw for the 10-year anniversary next year, we’re already starting to plan for it), I’ve rarely had the time to stop and wonder about the how and why of it, or to see what was going on around me in my “world” without being totally subjective.
This change in perspective happened right when our habits with the internet were changing completely. Mine just like everyone else’s.
I almost never open my computer anymore, except for work. All of the fun things have moved to my iPhone and iPad, where I use apps to download my favorite content. And I spend way too many hours on Instagram and social media, of course (my recent infatuation with Snapchat really isn’t helping me ever take my eyes away from my phone) and I have less and less time to spend looking around and “surfing” online.
Surfing the web is pretty much over.
I also asked myself what I personally wanted to see online, and of course, on Garance Doré. A website isn’t a single destination these days — it’s more like a constellation that includes all the social media and any activity we get involved in. The site itself is still the core (although some people might say Instagram is really the center now) but everything happening outside of the site is as lively and important.
Our site has changed a lot this year to make room for writing my book, and honestly, it was time. Doing so much myself was becoming impossible, and plus, I really love working with a team. I remember that when these changes started happening, I talked about it a lot with Scott (who is still a great friend and someone whose work I deeply respect) and we had totally different points of view – he likes to work alone, traveling the world, taking photos, and staying as free as possible, while I really like to collaborate and work on ideas with a team.
So today, the blog isn’t just me. It’s also Erik’s photos, and Sandra’s photos, and photos from other collaborators, and it’s Brie’s, Neada’s, and Emily’s voice and ideas. Like I said in my last letter, I’m finally 100% back so I’ll be much more present on the blog now – but we will continue to value our work as a team.
The site will keep evolving, but maybe not in the way you’d expect.
Because my answer to the question “what do I want to see online today?” is definitely not more more more content for more more more followers and more more more noise.
It’s the opposite – I want posts that are special, better. I want it to be more intimate and more authentic. I’ve always wanted my site (and now, our constellation) to be like a warm, welcoming house where you can come to spend time and leave inspired. You might be surprised sometimes (like with our choice to post the monthly horoscope – but we read our horoscopes and love the advice and reading suggestions that Ophi and Ephira post. So why not?) (or my choice to cover fashion week less – what is there left to say when fashion week already gets way too much coverage and we know what’s going to be on the runway before the show even begins?) but everything we do always comes from a place of enthusiasm – trying to do things in a new way, and loving sharing things with you.
And it seems even more necessary now than ever.
So we’ll continue to evolve, try new things and, most of all – have fun. And, in the mean time, your feedback, your comments, and your advice are really more than welcome. Be nice, though, we’re talking about our baby here… but you’re a part of our adventure, so don’t hesitate to express yourselves here too :)
p.s. See the photo? I found my Gucci jeans!!! More on this on Tuesday’s post. Big kiss!
Translated by Andrea Perdue.