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10 years ago by

There’s something really interesting going on in style in Florence. It’s a place called Luisa. It’s is a multi-designer boutique that’s been on the Via Roma for two generations. When you get inside, you find a very distilled selection featuring edgy designers and couture pieces to fall for. It’s not exactly what you’d expect from the Florentine cliental, really chic but not exactly ready-to-wear like à la Mark Fast or anything. So… What’s the secret?

Luisa’s secret is it’s online store, Luisa Via Roma. The site is a good example of internet success. It’s known by fashionistas the world over. Voilà. I’m not going to write you a thesis, but I think it’s cool that the internet brings style to life outside of the world capitals.

So quick. There I am, blissing out on Manish Arora’s awesomely flashy collection when I see a tall thin girl, wearing blood-red patterned tights and boots that exist somewhere between thigh-high land and Wonderland, and I think to myself that her insane view on style reminds of me something.

And then suddenly I recognize her: It’s the same girl I saw on that London train wearing sex-shop garb.

Et voilà! Ania is the assistant buyer for Luisa Via Roma, Silvano. She has the coolest style, body conscious and fun, always with a detail that’s “a little too much.” A little too bright, patterned, or clashy. I love that she’ll put it together with some chic sportswear.

You know what though, she’s a little more toned down in these photos than usual. But she told me we’re in for a treat during fashion week… And that’s she definitely going to let loose! And are you going to have your dog with you as well? Cool!

Translation : Tim Sullivan

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