You probably know them better by their handles actually, Song of Style and Kat in NYC. They both grew fantastic audiences on Instagram through their photography and their science of sharing. Both of their work is completely different though. Aimee shares moments of her life, while Kat loves sophisticated portraits and rarely appears on her feed.
How did they build, and grow, their personal brand on social media? How do they create compelling photography? How do they stay sane in this super fast world? We talked about it, we laughed, we cried… I love this podcast and I hope you will too!
Here are extracts of our conversation, and you can download (and subscribe!!!) to my podcast on iTunes.
Success From Sharing: Aimee Song + Kat Irlin
People often think the job we have, especially in social media, is so easy. It’s really not, it’s not easy and it’s not luck. I really don’t believe in luck. I feel you pave your own path. There are circumstances that come, but if you’re not ready to take it and even if you are lucky, you’re not going to be able to go to the next level.
Kat on growing an audience…
There are a few parts to it. One is the eye I have. I shoot from a female perspective so none of my photos are ever vulgar. They are always feminine and sensual. There is actually a joke going that I can basically get anyone undressed. People that never take their clothes off feel comfortable. I think it has to do with the photos but also my personality.
Whenever I find really cool restaurants or coffee shops, I share it. I’m obsessed with avocado toast. So obsessed that I was an avocado for Halloween last year. When I go to Paris, I bring my own avocados. I know there are avocados in Paris, but they’re not as good as ones in California. Our avocados are next level.
A few years ago, I was at Fashion Week in the front row and there were these people next to me getting their photos taken and someone wanted to take a group shot of all of us and they were a clique, so they didn’t include me. I’m just sitting there trying to get in it and they are hugging each other and I’m just sitting there alone. And I went back 13 year old Aimee where I was bullied and eating lunch in the bathroom by myself. So I did a Snapchat feeling like I wasn’t part of the cool fashion crowd because I’m a blogger. I shared that moment because it was so personal to me and people agreed and knew how I felt because everyone goes through hardships and I think it shaped my audience because they saw I wasn’t perfect and that I was being real.
Kat on the future of fashion photography…
Everybody wants more content. Brands want to pay less for more and there’s way more competition than there used to be. There used to be 25 fashion photographers ten years ago and now there’s ten thousand. Everyone is replaceable. Everyone has to work harder, produce more and be more original.
Aimee on the power of sharing…
I want to be able to share on a more global level. It’s important to able to share my experiences, give courage, and happy dreams to everybody. Whether you’re in middle america or in other countries where you don’t get exposure to fashion, culture, photography, or opportunities, I want to share, make sure they’re able to follow their dreams and give them hope. That’s always been my dream.
Find Aimee on her Instagram and website, Song of Style. Her new book Capture Your Style comes out September 20th. Aimee has a signing today (Thursday, September 15th) at the 59th st. Bloomingdales from 6:00PM – 8:00PM. If guests purchase $100 of Laura Mercier products, they receive a signed copy of the book and a photo with Aimee. She will also be at Colette Paris for a signing on October 1st from 5:00PM – 6:30PM.
Special thanks to 11 Howard!