When, as the Atelier, we decided to focus on our values for the month of September, we had many discussions about what exactly those values are. Inevitably, we ended up talking about style. After all, style, and the style with which one lives their life, is a huge part of what Atelier Doré is all about.
From the women that we feature on our site, to our loyal readers, to the team that makes up the Atelier, our shared style ethos isn’t hard to identify.
One thing we have in common is that we don’t take it all so seriously. Fashion is fun, and fashion week, with its never-ending chaos and excitement, is inspiring, but it doesn’t rule our lives. The way we get dressed each day has a lot more to do with the enduring and essential, rather than the trends that come and go.
The women who inspire us have lives that are full. Full of style, yes, but also full of work, travel, passion, and inspiration. Therefore, they tend to have a formula for what they wear from day to day. Buy less but buy better, is among the phrases often seen on our site. Slow fashion. Essentials that we’ll wear for years. Classic. Timeless. Utilitarian and functional.
Of course, all of this isn’t to say that we’re perfect, minimalist drones. Style is personal. It’s inspiring and expressive. Sometimes, we take a fashion risk and discover something new that we love. Some days we wear the bad outfit. Later, we’ll go home and laugh about it with our girlfriends (or write about it for our readers). Our style presents us, genuinely yet imperfectly, to the outside world while allowing us to feel comfortable in our own skin.
This coming week, we’re going to be highlighting our style ethos with some slow and deliberate fashion choices, and some women who are endlessly inspiring to us. Stay tuned!