So what’s with all the merch?
This fashion week we noticed a few brands pushing merchandise at their shows and presentations. Kanye’s Yeezy show did it, Alexander Wang had it in celebration of his adidas collaboration, and even our friends at Mansur Gavriel had (free) merchandise in their presentations’ gift shop. And even musicians like Justin Bieber have drawn crazy crowds at stores like VFiles with their merch.
Merchandise is definitely not a new concept—artists have been selling merchandise at concerts for years—but it seems to be crossing into the fashion space more and more. What do you think? Is merch something you’re interested in? Or does it feel like a gimmick?