Last week, the concept store Colette announced they would be closing, after twenty years of being open.
I’m sad to hear Colette won’t be around anymore, but I’m also happy because I think it’s wonderful to decide to leave on your own, at a moment you choose yourself.
I could already sense their resistance to expansion when Sarah (who founded the store with her mother, Colette) told me she didn’t want to open a chain of stores, because a project like that would be impossible to duplicate.
It’s something I think about a lot, because these days, the only model of success presented in the fashion world is expansion. Your small beauty brand is doing great? Okay, let’s turn it into a multinational company. A bag is selling all over the world? Cool, let’s sell it to a huge brand. I’m not necessarily against that, but I don’t think it should be presented as the only way.
Colette has always forged their own unique path, and that’s what made it magical. It was a real social phenomenon that created its own momentum, its own culture. That’s where I had my very first exhibition when I still lived in Paris.
Sarah had confidence in me right away, before anyone knew who I was. And I know that’s the case for a lot of artists and designers. Together, Colette and Sarah changed the way we saw fashion. They mixed luxury and streetwear, smartphones and clothing, and opened a water bar long before everyone was talking about wellness. They helped to define our modern view of elegance.
So I think it’s great that they’re setting a classy example for us as their wonderful adventure comes to a close.
Inspiring to the end!!!
Translated by Andrea Perdue