In the Know

Madewell’s Sustainable Swim

12 months ago by

Madewell’s Sustainable Swim

When it comes to escape, I can’t help but think about a beach and frolicking in the ocean. But you can’t blame me, it’s been freezing in New York and I’m itching to jump on my flight to Miami in a couple of weeks to get that vitamin D. And while I’m not thrilled about the prospect of sausaging my pale, squishy winter body into swimwear, I do feel a little bit better about doing it when I know it’s swimwear designed from recycled plastic.

Yep, that’s right. Madewell launched a new collection of swim last week that’s all made from recycled plastic and retails for under $100. I love the idea of taking the plastic that’s washed up on our beaches and strangling our oceans out of the water and putting it onto our bodies. According to Madewell, they used approximately 50,000 plastic bottles to produce the collection, with each piece of swimwear using four to eight bottles. We still have a long way to go when it comes to fast fashion and helping the environment, but I’m glad to see brands as big as Madewell making an effort in the right direction.

0 comment

Add yours

From the Archives

This or That
  • This or That
  • Holiday Gifting
  • DORÉ x THE OUTNET
  • Happy Holidays!
  • #AtelierDoreDoes
  • How To...
atelier dore this or that summer sandals chunky sandals vs. delicate sandals

This or That / Sandal Edition

This or That: American or Française?

This or That: American or Française?

atelier dore this or that lingerie lace or cotton sex month

This or That / Lingerie Edition

This or That / Blush vs. Bronzer

This or That / Blush vs. Bronzer

This or That: The Beanie

This or That: The Beanie

This or That: Nails

This or That: Nails

This or That

This or That

This Or That

This Or That

Silja Danielsen Photo

This Or That: Low Knot or Top Knot