The holy grail of underwear is cool and comfortable.
And to add to the burgeoning fine list of lines that fulfill these credentials (Ten Undies, Base Range, etc), I recently came across Pansy. Friends Laura and Rachel decided to just go ahead and make the undies they had always dreamed of, and the all-organic and locally-made Pansy was born! I love how they just keep it simple with the basic underwear needs, but it’s still playful. This video attests to that:
As you can see, my ideal undies are cute and super simple – not too much detail to irritate or create underwear lines. A little hipster (cough, Lena Dunham) maybe, but shot in a cute and sexy way…
What do your dream panties look like? And what are your favorite underwear companies of the moment?