In the Know

Rag & Bone D.I.Y

3 years ago by

Rag & Bone D.I.Y

I don’t know about you, but I am so sick of all the photoshop drama! I mean really, who cares if Gigi Hadid has freckles on her stomach or not?? It’s not as if it makes her any less drop dead gorgeous. Thankfully Rag & Bone has heard and answered my prayers with the relaunch of their refreshing and retouch-free D.I.Y project.

Rag & Bone introduced the initiative in SS 2011 which turned the traditional, high production photoshoot on its head by handing each girl a camera, a bag of clothes, and the freedom to wear the clothes however they wanted and to interpret what Rag & Bone meant to them. Since the start of the project, Emily Ratajkowski, Karolina Kurkova, Lily Aldridge, Liu Wen, Miranda Kerr, and many other inspiring women have been featured.
The campaign highlights the authenticity of each girl through the absence of lighting, hair and makeup teams. Because everyone is unique, the D.I.Y project shouts diversity from the rooftops as it features a wide range of different girls from different backgrounds and different body types in different locations all around the world through the lenses of a variety of cameras. This Spring/Summer, Rag & Bone has passed the torch (read: camera) to Ashely Graham, Hailey Baldwin, among many others.

Each campaign is so unique as this new approach allows each girl’s personality to shine through; however, a commonality across the board is the overwhelming girl power that exudes each image and video. So join the #rbDIY revolution—pull out your favorite Rag & Bone piece and channel your inner photographer!

Written by Claire Landman

0 comment

Add yours

From the Archives

Friends!
  • Friends!
  • Holiday Gifting
  • DORÉ x THE OUTNET
  • This or That
  • Happy Holidays!
  • #AtelierDoreDoes
Holiday Gift Guide, For Your Girlfriends

Holiday Gift Guide, For Your Girlfriends

Magogodi Makhene, Wayétu Moore, female friendship, dore

How to Make Grown Woman Friendships—A Conversation with Wayétu Moore

Curating Copenhagen’s Art Scene: Kunstsalonen

Curating Copenhagen’s Art Scene: Kunstsalonen

atelier dore clothing renewal

Clothing Renewal

Carte Blanche: Turning a Creative Passion into a Business - Clare Vivier, Tina Frey and Ellen Marie Bennett garance dore pardon my french

Carte Blanche: Turning a Creative Passion into a Business

A Weekend With Disposable Magazine

A Weekend With Disposable Magazine

atelier dore 6 designers on creativity moodboard

7 Designers on When They Feel Most Creative

Sophie On Tour

Sophie On Tour

atelier dore studio visit streicher sisters striiike beauty

Three Sisters on Creative Entrepreneurship