While the conversation of climate change escalates, new sustainable clothing companies have risen to the surface while brands we love have revamped their platforms to be more eco-friendly.
One of the most iconic Parisian-girl brands that the Atelier adores, Sézane, launched an incredible philanthropic initiative in 2017 called DEMAIN. As an influential brand and platform, Sézane thought it was necessary to use their customer following, and their love for clothing and the earth, to give back. DEMAIN is the foundation of Sézane’s authentic values surrounding sustainability, quality, and responsibility. DEMAIN donates 100% of the proceeds from clothing items released on the 21st of each month to French charities improving access to “education, culture, and equal opportunities for children all around the world” (charities including La Voix de l’Enfant, Sport dans la Ville, and Pencils of Promise). Sézane also donates 10% of the sales on that day to the DEMAIN initiative.
A Sézane Charity Boutique also lies in the heart of Paris, dedicated to “collecting, recycling, receiving donations, and supporting socially inclusive workshops” as well as donating 100% of the proceeds from this location to DEMAIN. Collecting over 1 million euros in 2018, DEMAIN and the Charity Boutique have helped globalize the conversation of sustainability and commitment to the planet through influential platforms and brands.
It’s incredible to see beautiful brands like Sézane not only creating beautiful, sustainable clothing, but also giving back to the greater community. Sézane’s ability to connect unique French-girl style to eco-friendly community service initiatives aligns perfectly with our values at Atelier Doré, shifting the fast fashion movement to a more honest, sustainable, and beneficial one. So, as you’re searching for your new spring/summer essentials, consider Sézane to find the perfect Parisian-girl summer dress and fun gold dancing shoes to support such a phenomenal initiative.
Written by Florence Finkelstein